Our Guide to Building a Website

 "I need a website" is a common thought or statement that comes from a new business owner embarking on his or her new venture. Obviously, we hear it a lot - surprise, surprise, right? However, most people don't have the advantage that we do of knowing how to setup a website.

The main thing to realize is that your website is a key part of your marketing strategy (or should be). When people come across it, they need to be informed about what story you have to tell about yourself. What makes you unique? Why are you different than everyone else?

Facebook Contests? Be Careful!

Are you running Facebook contests on your company's page? If so, you may be in direct violation of Facebook's official guidelines for  running contests. The wording in there is pretty direct, but here's a quick synopsis:

1. You need an App

Get over yourself

It's a common routine. You log in to facebook or to twitter land and your newfeed is littered with posts like this from a friend, "OMG, not a good start to my day. Don't these people know it's my birthday!" Or, a business page post streams up saying, "We're having a huge sale. Come to our store today!" Everyone begging for attention or shining the light on what they have to offer.

Pinterest - No Longer Invitation Only

Have you been eyeying an invitation to Pinterest but could never get anyone to set you up with an invite? Well, according to this article on, you are free to sign up. So, get out there and join the wild world of online pinboarding. Be careful though, according to the women in our lives, Pinterest can be very addicting. As the folkas at Pinterest say, "Happy Pinning!"

You can lead a horse to water...

"You can lead a horse to water, but you can't make him drink." It's quite possibly one of the oldest English proverbs that is still in use today, but it tells a great deal about how you should establish your business. 

Facebook Adds Metrics to Pages

While social media marketing seems to be a great way to reach people, Facebook has never really offered that much insight into how your posts and other interactions perform. So, you really had no idea how many people were seeing your posts, making it hard to determine when to post, how often to post and what types of posts work well.

Overwhelmed by Social Media?

Are you overwhelmed by social media? Which channels should be on? How can you update regularly and engage with your customers? 

There are many factors that determine how you should decide where you should be engaging your current and potential customers. Below is a summary of the primary social networks. If you need help figuiring out which networks you should use or managing those networks, let us know.

Conversion Tracking in Google Analytics

Do you ever wonder how your online marketing campaigns are performing? Most of you know that Google Analytics can tell you how many people are visiting your site, where they're coming from, how much time they're spending on the site and a whole lot more. However, there is a part of Google Analytics that many people and marketing companies don't know about, which is Conversion Tracking.

Client Testimonial

Working with 2JS Interactive was an absolute pleasure. They listen well, truly seek to understand, execute diligently, and produce a most professional final product. Thank you to the 2JS team for a job well done!

- Mike Daniel(Atlas Ministry)                                READ MORE