Why do I need a website?

It's probably one of the best questions you can ask as a business owner this day and age. And the answer is very simple. Absolutely. No question. WIthout a doubt, your business should have a website. It is a passive way for potential clients/customers, employees or even investors to make contact with you.

...major part of your overall marketing...strategy...

Conversely, never assume you should have a website "just to have a website." If you truly want to be taken serious as a website hosting business, it needs to be clean, professional and allow multiple ways for visitors to make contact with you. Your site could be your first (and only) chance at winning business from a potential buyer. It should be a major part of your overall marketing or sales strategy. It should work in conjunction with all other traditional or social media strategies in gaining the right awareness. So, don't approach it like a chimpanzee holding an art brush. Really look hard at nailing each and every one of those first impressions.

Another great thing about a strong site is the fact that you can compete with some of the other "big boys" that exist online. The internet is a level playing field this day and age. In fact, there are corporate sites that exist out there that are an absolute wreck visually and operationally. Which means your small business can really make a splash within the world wide web. And, you know what? It should. You deserve it!

So if you are looking at capitalizing on more business from your online presence;

a professional, well-designed website is a must...

a professional, well-designed website is a must. Its that simple. Web surfers have no concept of how solid you are operationally, so your website needs to be the "hook" that brings them in to really see how great you are. And once you get them in, if you truly believe in what you have to offer, then you should have no doubt that you can seal the deal from that point on.